Marketing Materials

Has a Clean Layout

Print designs that are cluttered can be disorienting, confusing, and can yield disconnect between your brand’s print content and your audience. It distorts the main message. Clean layouts that reflect your simple and concise messaging are more likely to catch the viewer’s eye – the goal of any good print advertisement.

Uses Clear Copy

Whenever writing big print content, it is important to keep in mind that large sections of content can be difficult for viewers to fully understand and are often ignored. Use of small lines of copy or bullet points will encourage readers to read all the information your print materials are presenting to them. It is also important to remember how the font or typeface will relate to any graphics that might also be present in your content. Avoid placing text over images that can make the text illegible for your audience.

Highlights Benefits

Print design should focus on the benefits that your customer will get from your product or service. Keep the messaging simple while keeping in mind what will appeal to your target customers and remember that ultimately the only reason people are reading your print design material is because they are looking to know what benefits you offer.