Marketing

To truly engage customers brands need to be authentic and participate in the conversation.

The explosion of digital technologies over the past decade has led to an empowered consumer. People discover brands and formulate opinions across multiple channels, so an integrated marketing strategy that considers every touch point must be established.

Effective online marketing is the result of purposeful integration of multiple strategies to increase sales, visibility and traffic for your business online.

Get Discovered

The best website in the world is useless if no one can find it! We’ll conduct a discovery session to discuss your short and long-term business goals, then form a digital marketing strategy tailored to your business. Our Search Engine Optimisation (SEO) specialists will look at opportunities to enhance your online presence, audit Website Design, from landing page development and on-page optimization, to keyword analysis and Google Analytics reporting, so you attract high quality traffic to your site.

OUR MARKETING SERVICES INCLUDES

SEO & SEM

  • SEO Strategy
  • Keyword research
  • National ranking
  • Keyword bidding strategies
  • Competitor comparison
  • External links
  • Page optimization
  • PPC campaigns
  • Analytics analysis
  • READ MORE..

Social Media

  • Social Strategy
  • Campaign creation
  • Content creation
  • Behavior monitoring
  • Content publishing
  • Results reporting
  • READ MORE..

Content & Email Marketing

  • Marketing strategy
  • Email Marketing
  • Landing pages
  • Explainer Videos
  • Microsites
  • Copywriting
  • READ MORE..

Conversion Rate Optimization

  • Site behavior tracking
  • Audience behavior analysis
  • Engagement metrics
  • Conversion optimization
  • Search retargeting
  • READ MORE..

Marketing Expertise

Our marketing experts will help you reach and connect with more customers online, using a range of carefully-selected marketing channels including social media and email marketing, to help you attract and engage your audience. We help you create the content to start these conversations, helping you build long-term brand awareness and loyalty.

Why your business needs a Marketing Campaign?

A Marketing Campaign is a complete marketing solution designed to drive more traffic to your website, ultimately leading to more customers, leads, sales and conversions.

We are motivated by achieving the best possible outcomes for our Marketing clients. This means we focus not just on improving Google rankings or website traffic, but most importantly on visitor conversions, be it more phone calls, email enquiries or online sales.

We know that if we can offer affordable SEO and generate your business a positive return on investment (ROI), that you will ultimately remainMarketing client of ours for many years to come. As a result, we share similar goals with your business and work seamlessly with you through constant communication to ensure your website is converting as effectively as possible.

Digital Marketing Process

Initial Setup

The initial stage of a Swemed Marketing Campaign is the period in which the Digital Marketing Team undertakes the core work to strategise & establish a plan of your Digital Marketing Campaign. During this initial period, you will have regular contact with our team. In the early stages of your Marketing Campaign, the Digital Marketing Team will see to the completion of:

  • Google setup, linking and optimisation for Maps, Places, Analytics and Webmaster Tools
  • Google AdWords setup (additional costs apply)
  • Initial optimisation using Google-approved SEO techniques
  • Google-optimised content writing
  • Content and link structuring
  • Off-site back link generation
  • Website speed testing

Ongoing Marketing

Following the initial months setup of your Digital Marketing, Swemed Team aims to take a holistic approach to managing your website by addressing more competitive keyword targeting, user interaction, conversion rates and alternative marketing avenues.

You will receive a personal monthly update from your Marketing Manager, to keep you informed as to the progress with your account. The ongoing campaign includes:

  • Monthly Traffic Report
  • Weekly Rankings Report
  • Personal Digital Marketing Manager

A 12 month Marketing Campaign is designed to be the ultimate solution to online marketing by offering the most tailored and all-inclusive package available from Swemed. With a 12 month package, the Marketing Team is equipped to attend to highly customised ongoing optimization of your website by analysing long-term key insights into website traffic, page quality, conversions and more.

AdWords Campaign

What is it?
The Marketing Team at Swemed can create and manage a Google AdWords account on your behalf. A Google AdWords setup will ensure your AdWords campaigns and ads are accurately established from the on-set. Our Google-certified experts can ensure your business gets the most from your AdWords Campaign.

What do you get?
By managing an AdWords Campaign, our Marketing Team will:

  • Define appropriate ad campaigns targeted at the appropriate audience and keywords
  • Build your keyword list
  • Optimise ads
  • Sync Google accounts to ensure comprehensive data is available for reporting
  • Optimise existing and/or underperforming ad campaigns

Note: additional Google spend and management fees apply

Google Local Start Pack

A Google Local Starter Pack is the recommended marketing solution for service-based businesses that are looking to increase the number of enquiries their website receives. Our Marketing Team will implement Google Analytics tracking to address user interaction and conversion rates, and create engaging, Google-approved SEO content to hone in on more competitive keyword targeting.

What Do You Get?

  • 5 suburb landing pages (of your choice)
  • Google Analytics setup and installation
  • Google sitemap submission via Google Search Console
  • Google+ setup
  • Site speed optimisation

Why choose Swemed for your Digital Marketing?

As Swemed is also your website designer and developer, we have the unique advantage of being able to make improvements to every aspect of your website, to ensure you get the most conversions possible.

We understand the frustrating situation website owners often face when dealing with one company for design, and another company for SEO. Delays, miscommunication, extra costs, technical issues, and differing opinions are just the start of some of the road-blocks that can make the process unnecessarily daunting.

We believe in the power of content to increase engagement and deepen loyal customer relationships.

Our strategists, creatives and researchers work collaboratively to define platform specific marketing strategies, identifying goals and uncovering meaningful insights. We adopt a 360-degree view of the digital landscape with a focus on social interaction and search visibility. Through this integrated marketing communication we shape brand perception with maximum impact. Forging powerful connections between brands and prospects that capitalize on market opportunities.

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Interested in working with us?

Our work consistently leads to an increase in revenue and business performance for our clients. We pride ourselves in completing projects under budget and ahead of schedule. Whether your goal is to reach more prospects, boost sales, or build and audience, we can make it happen.

SMART TIPS, SUPPORT & FREE HELP

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