Let’s face it, everyone makes mistakes but when it comes to those entrepreneur mistakes that can be made, some of them are disastrous and cause more harm than good. If you’re an entrepreneur then you want to ensure that you watch out for these mistakes, since this can mean that you lose your business entirely and have an issue with many things along the way.
Protect your investment and what you love to do when it comes to watching out for any mistakes that can be made, or might be made if you do any of them.
- Year Long Marketing Plans
When you have yearlong marketing plans set in motion, there is no room to move or change them when the time comes. A lot of times when you first start off, you might find that marketing is a bit different from you originally thought and when something doesn’t work, you want to try something else instead. You’re not able to do this when you have such a long plan that has to keep going forward. Skip the long wait to make the change and go the course more slow and steady. This can be done in three-month increments, instead of going for a whole year.
Have a flexible, reflective marketing plan is going to be able to help your company and you in the long run, not one that is long term and set in stone. Allow yourself to find the many different ways you can market your skills, products or services through something that bends and works with you.
- Budget and Cost Are Two Different Things
A lot of times, you may think that budget and cost are one and the same. However, this is not true. The budget is likely how much you have to spend on the services and the cost is the actual amount that needs to be spent in order to get you the desired results. It is also always good to have a higher budget to work with, rather than a smaller one since this is where you’re going to run into a lot of problems. If you find that the cost is much higher than your budget, you’re going to have to rethink a different strategy to use in order to get the desired results that you’re after.
- Marketing All Over the Place Right Away
When you first start off, you do not want to use multiple platforms to get the desired results. Slow and steady wins this race. You want to ensure that you find one that is top notch and stick with that one. After some time, if you find that it is working (or maybe not working) you can either switch or add on a new platform. This can be done through the help of a marketing agency that can direct you to the best platforms and the ones they use, and you can choose which ones you prefer to use.
- You’re Not Optimized for the Search Engines
Not being optimized for search engines means that you’re not being found when someone does a search for the services or products that you offer. This is not something that you want to worry about when it comes to putting yourself out there. If you cannot be found, then you’re not going to make any revenue. Your digital marketing plan has to incorporate SEO into it, in order to get the best possible results from what is being provided. Understand the way SEO works and ensure that if you’re hiring a company to do the SEO for you, that they understand it as well. Google changes the way searches are done every so often, so it is important that everyone is on the same page for the tactics to work in your favor.
- Not Being Consistent with Your Content
If you’re not consistent with the content that is on your site, or on other platforms then it is going to fall through. A lot of customers and clients want to know that the company is organized, put together and trustworthy to work with. This is something that they can get when you are consistent with the content that you post, that is shown on websites and anywhere else. Through the use of this content, they then get a sense of who they’re working with for the services or products that you’re trying to provide them. Creating trust is a must within such an expansive world when you’re doing business through the Internet.